微盟与抖音集团旗下巨量引擎达成合作 成后者广告业务综合代理商

Core Viewpoint - Weimob Group has announced a strategic partnership with Douyin Group's digital marketing platform, becoming a comprehensive advertising agency for Douyin's services, marking a significant step in Weimob's multi-channel strategy [1] Group 1: Business Cooperation - The partnership with Douyin will allow Weimob to provide integrated marketing solutions across various platforms, including Toutiao, Douyin, and Xigua Video, enhancing its digital marketing capabilities for merchants [1] - Weimob aims to leverage this collaboration to drive long-term revenue and profit growth in its marketing business [1] - Both companies will explore additional business cooperation opportunities in the future, focusing on areas such as digital marketing, local life services, AI, and more [1] Group 2: AI and Technology Initiatives - Weimob has also strengthened its presence in the AI sector by partnering with ZhiDeMai Technology to create an AI-driven e-commerce ecosystem [2] - The collaboration will enable consumers to receive AI shopping recommendations and complete purchases seamlessly, enhancing the shopping experience [2] - Weimob has developed the WOS new commercial operating system, providing a decentralized infrastructure for businesses' digital transformation [2] Group 3: Financial Performance - In the first half of the year, Weimob reported total revenue of 775 million RMB, with an adjusted year-on-year increase of 7.8% expected for the first half of 2025 [3] - The adjusted EBITDA reached 72 million RMB, marking the first profit since 2022, while adjusted net profit was 17 million RMB, the first profit since 2021 [3] - AI-related revenue reached 34 million RMB during the reporting period, indicating significant progress in AI product development [3]