Lucid (US:LCID) Prnewswire·2025-10-20 12:00Core Insights - Lucid Group, Inc. has announced a collaboration with NBA stars Jalen Brunson and Josh Hart to enhance its marketing campaign, which emphasizes a commitment to excellence and innovation [1][2][3] - The campaign will launch with prominent advertisements and social media activations coinciding with the New York Knicks' home opener on October 22 [1][2] - The partnership aims to connect Lucid's brand with cultural moments in sports, fashion, music, and film, reinforcing its mission of uncompromising quality [2][3] Company Overview - Lucid Group is a technology company based in Silicon Valley, focused on producing advanced electric vehicles (EVs) [4] - The company’s flagship models, the Lucid Air and Lucid Gravity, are noted for their high performance, sophisticated design, and energy efficiency [4] - Lucid operates a vertically integrated factory in Arizona for vehicle assembly, showcasing its commitment to innovation in EV technology [4]