Zhong Guo Jin Rong Xin Xi Wang·2025-10-20 12:07Core Viewpoint - The event "Future Letter" organized by CITIC Bank Qingdao Branch aims to promote proactive future planning among the public through an immersive financial experience, focusing on health, work, entertainment, and love [1][3]. Group 1: Event Overview - The "Future Letter" interactive experience exhibition took place from October 10 to October 16 at JD MALL in Qingdao, emphasizing the core initiative of "a beautiful future, nurtured in advance" [1]. - The event featured a collaboration with JD Logistics to create an immersive financial experience, encouraging citizens to actively plan for their future [1][3]. Group 2: Audience Engagement - Attendees could send "future letters" via social media platforms like Xiaohongshu, Weibo, and Douyin, receiving creative gifts as rewards, which helped to connect the brand's emotional core with practical financial services [3]. - The initiative targeted various demographics, including Generation Z, middle-aged individuals, and seniors, promoting the concept of proactive future planning across multiple dimensions such as health, wealth, entertainment, and emotional well-being [3]. Group 3: Financial Services and Innovations - CITIC Bank Qingdao Branch utilized this event to launch various financial services, including payment discounts, quality wealth management product promotions, and financial safety public awareness campaigns [5]. - The "Future Letter" exhibition is part of CITIC Bank's ongoing efforts to integrate financial services into everyday life, responding accurately to the financial needs of Qingdao citizens [5][6]. Group 4: Brand Development - The "Future Letter" series is one of CITIC Bank's most influential brand activities, having successfully held three editions, each focusing on different themes related to life and future planning [6]. - The exhibition aims to further promote the integration of brand philosophy with business operations, empowering the public to write their beautiful future [6].