消息称红果内测短剧带货 官方暂无回应

Core Insights - Hongguo Short Video has initiated a limited internal test for short video e-commerce, allowing users to receive "search similar items" prompts while watching short videos [1] - The "search similar items" feature is reportedly available across almost all short videos on the Hongguo platform, indicating a comprehensive integration of e-commerce functionalities [1] - This feature is a replication of a basic function from Douyin, suggesting a strategic move to enhance user engagement and monetization on the Hongguo platform [1] Summary by Categories Company Developments - Hongguo Short Video has launched a new e-commerce feature that prompts users to search for similar products while viewing content [1] - The integration of the "search similar items" function is extensive, covering nearly all short videos available on the platform [1] Industry Trends - The move to incorporate e-commerce features in short video platforms reflects a growing trend in the industry, where user engagement is increasingly linked to shopping capabilities [1] - Douyin's influence is evident as Hongguo adopts similar functionalities, highlighting competitive dynamics within the short video and e-commerce sectors [1]