中国消费智能摄像头份额:萤石虽居榜首但增长停滞,小米紧追不舍
Xi Niu Cai Jing·2025-10-20 12:37

Core Insights - The global consumer smart camera market saw a shipment volume of 66.65 million units in the first half of the year, reflecting a year-on-year growth of 2.7% [2] - In China, shipments reached 23.59 million units, with a year-on-year increase of 3.1%, indicating a rising market concentration with the top five manufacturers holding a combined market share of 62.3%, up 4.4 percentage points from the previous year [2] Company Performance - Ezviz maintained the leading position in the Chinese market with a 25.4% share, although its market share did not grow compared to the previous year. Xiaomi, in second place, showed strong growth, increasing its market share by 3.8% to 18.2% [4] - Ezviz's revenue for the first half of 2025 was approximately 2.83 billion yuan, with a net profit of about 302 million yuan, representing year-on-year growth of 9.45% and 7.38% respectively. The revenue from smart home cameras was 1.55 billion yuan, accounting for 54.75% of total revenue [5] - Despite the revenue growth, Ezviz's growth rate has significantly slowed down compared to previous years, with a notable decline in growth capacity [5] Market Dynamics - The global consumer smart camera market is experiencing a slowdown, with a shipment of 137 million units in 2024, reflecting a year-on-year growth of 7.7%, which is a deceleration compared to 2023. The fourth quarter saw only a 1.8% increase in shipments [6] - Ezviz is facing increased competition from Xiaomi, particularly in online channels, where Xiaomi held a 26.4% market share in the e-commerce sector in Q1 2025 [6] - The company is exploring technological upgrades, including the integration of AI and visual technology, and expanding its product matrix to cover various security scenarios [6] Regional Insights - In Q2 2025, global smart camera shipments reached 32.78 million units, showing a slight year-on-year increase of 0.9%. However, markets in Asia-Pacific (excluding China and Japan), the US, and Canada experienced declines [7] - The Latin American market, in contrast, led global growth with a 26% year-on-year increase, presenting new market opportunities for manufacturers including Ezviz [7]