Globenewswire·2025-10-20 13:00Core Insights - Lionsgate, in collaboration with Virtual Brand Group (VBG) and Super League, has launched The Strangers: Chapter 2 immersive survival experience on Roblox, targeting the Halloween season and leveraging the platform's 111.8 million daily active users [1][5][8] Group 1: Marketing and Engagement - The Strangers: Chapter 2 experience merges cinematic content with interactive gameplay, creating a cultural touchpoint for fans and enhancing long-term audience engagement [3][8] - Major entertainment studios are increasingly using Roblox as a marketing platform to connect with younger generations, offering immersive and interactive experiences that traditional advertising cannot match [3][4] Group 2: Gaming Experience - The experience is integrated into five popular Roblox games, where players aged 13 and above face survival challenges against characters like Pinup Girl, Scarecrow, and Dollface [2][4] - Survival gaming is a trending category on Roblox, with five of the top 20 most-played games in this genre, indicating a strong demand for high-stakes gaming experiences [4] Group 3: Rewards and Merchandise - Players participating in The Strangers: Chapter 2 can unlock rewards through the Lionsgate virtual Movie Store, enhancing the incentive to engage with the experience [6] - The collaboration extends into PopMall, where franchise-themed fashion items will be available for purchase, further integrating the gaming and retail experience [7]