万科上海市中心25套“亿元大宅”开盘售罄

Core Insights - The luxury housing market in Shanghai continues to thrive, with significant sales recorded for high-end properties [2][6] - The recent launch of the Gaofuyun Residence saw 25 units sold, generating a total sales amount of approximately 3 to 4 billion yuan, setting a record for single-project sales of properties priced above 1.3 billion yuan in Shanghai [2][3] Sales Performance - The Gaofuyun Residence offered 125 large units, with sizes ranging from 276 to 600 square meters, at an average price of about 21,000 yuan per square meter, resulting in an average total price of 76 million yuan per unit [3][4] - During the subscription period from October 9 to 13, the project received 190 subscription requests, achieving a subscription rate of approximately 152%, leading to an earlier opening date on October 18 [4] Buyer Demographics - The majority of buyers for the Gaofuyun Residence are high-net-worth individuals from Jiangsu, Zhejiang, and Shanghai, with local buyers accounting for about 30% and clients from the Yangtze River Delta making up around 60% [5][6] Market Trends - The luxury property segment in Shanghai remains active, with other high-end projects like Shanghai One, Greentown Chaoming Dongfang, and Lujiazui Taikoo Yuan also experiencing strong sales [7][8] - Despite some areas in Shanghai experiencing low transaction volumes, the demand for mid-range improvement products remains consistent, while luxury properties continue to see high activity levels [8][11] Developer Activity - Vanke has entered the Shanghai inner-ring luxury market with the development of high-end properties, a rare move for the company [9] - The Gaofuyun Residence is a joint development by Vanke and local firm Huazhou Real Estate, which has a history of developing top-tier luxury projects in Shanghai [9] Market Outlook - According to statistics, the high-end residential market in Shanghai recorded eight new projects in the third quarter, totaling 931 units, with average prices ranging from 136,000 to 205,000 yuan per square meter [11] - The average transaction price for high-end residential properties has increased by 0.7% to 151,900 yuan per square meter, indicating a continued preference for core high-end projects among high-net-worth buyers [11]