海南离岛免税政策再优化 助推国产品牌“出海”

Core Viewpoint - The adjustment of Hainan's duty-free shopping policy aims to enhance consumer experience and promote both domestic and international shopping opportunities, effective from November 1 [1][3]. Group 1: Policy Adjustments - The new policy introduces six categories of domestic products for duty-free sales and includes departing foreign tourists as eligible consumers, which is expected to boost the international presence of domestic brands [1][3]. - The policy is designed to meet diverse consumer shopping needs, focusing on experiential and personalized consumption, thereby creating a unique shopping environment in Hainan [3][4]. Group 2: Market Impact - Hainan has seen over 2 million inbound and outbound travelers this year, a 22.4% increase year-on-year, with foreign visitors growing by 45.1% [3][4]. - The duty-free sales in Hainan are projected to grow at an average annual rate of nearly 30% from 2018 to 2024, with the share of domestic consumers purchasing duty-free goods in Hainan rising from approximately 5% in 2018 to over 20% by 2024 [4][5]. Group 3: Consumer Benefits - Local residents in Hainan can now purchase duty-free items without being restricted by their travel frequency, allowing for more flexible shopping opportunities [4]. - The policy is expected to stimulate the consumption market in Hainan, creating unique consumption scenarios such as "duty-free + concerts" and "duty-free + pet economy" [5].