Di Yi Cai Jing·2025-10-20 13:30Core Insights - Keeta is accelerating its expansion efforts, with significant leadership changes at Meituan aimed at enhancing long-term success [1] - Keeta has successfully entered multiple markets in the Middle East, including Qatar, Kuwait, and Dubai, and is preparing to launch in Abu Dhabi [1] - The company plans to invest $1 billion in Brazil over the next five years to develop digital tools, marketing resources, and a logistics network [4] Group 1 - Meituan CEO Wang Xing announced the inclusion of key leaders from Keeta and hardware services into the senior management team, indicating a strategic focus on leadership development [1] - Keeta has quickly risen to become one of the top three food delivery platforms in Saudi Arabia, covering 20 cities within a year of entering the market [2] - The leadership changes are part of a broader talent cultivation initiative that has seen over half of the senior management and technical experts promoted from within the company [4] Group 2 - Keeta's recent market entries include Qatar on August 19, Kuwait on September 15, and Dubai on September 27, showcasing its rapid growth in the region [1] - The $1 billion investment in Brazil will support the establishment of a logistics network with over 100,000 riders and the hiring of more than 1,000 employees [4] - Meituan's leadership development program has successfully promoted numerous executives, primarily from the "post-80s" generation, reflecting a commitment to internal talent growth [4]