往里走”，在历史深处“与自己相遇”

Core Insights - The "museum fever" phenomenon reflects a cultural and economic trend where consumers are increasingly valuing cultural experiences and products, leading to significant engagement on social media platforms [1][2][3] - As GDP per capita surpasses $10,000, cultural consumption emerges as a new growth driver, with museums serving as key venues for public cultural consumption [2][3] - The museum sector is evolving from traditional displays to interactive and experiential offerings, utilizing technology like AR and VR to enhance visitor engagement [2][3][8] Industry Trends - The cultural and related industries in China are projected to reach a revenue of 19 trillion yuan in 2024, marking a 7.1% increase from the previous year, indicating robust growth in cultural consumption [2] - Museums are increasingly integrating creative products into their offerings, with the Palace Museum's cultural product sales exceeding 1.5 billion yuan, showcasing the financial viability of cultural engagement [3][8] - The shift towards a dual-driven economic model, balancing material and spiritual needs, is evident in the rising popularity of museum-related cultural products and experiences [2][3] Consumer Behavior - Visitors to museums are not only seeking to view artifacts but also to purchase cultural products and experiences, reflecting a desire for deeper engagement with history and culture [3][9] - The trend of "buying culture" and "buying experiences" is becoming prevalent, with consumers looking for meaningful interactions rather than mere transactions [3][9] - There is a growing expectation for museums to offer unique and high-quality cultural products, as some current offerings face criticism for being overly generic or poorly made [3][9] Challenges and Opportunities - The museum sector faces challenges such as product homogenization and quality issues, which could undermine the cultural value of their offerings [3][9] - Successful museums are those that deeply understand their historical context and audience needs, balancing commercial and cultural values effectively [8][9] - The ongoing "museum fever" suggests a potential for sustainable growth, as long as institutions focus on meaningful cultural engagement rather than merely chasing trends [9][10]