Feng Huang Wang Cai Jing·2025-10-20 14:00Core Viewpoint - Chow Tai Fook Jewelry Group plans to increase retail prices of gold products by 12%-18% due to the continuous rise in gold prices, which have surged over 25% in the past two months, reaching a historical high of $4,300 per ounce [1] Group 1: Pricing Strategy - Chow Tai Fook will implement a price adjustment mechanism to monitor gold price fluctuations and respond accordingly to market changes [1] - The company has previously raised prices in March 2023 by 10%-20% [1] Group 2: Financial Performance - Chow Tai Fook reported a revenue decline of 17.5% to HKD 89.656 billion and a net profit decrease of 8.98% to HKD 5.916 billion for the fiscal year 2025 [2] - The company closed 896 stores in mainland China within a year, reflecting the challenging market conditions [2] Group 3: Sales Trends - Despite the increase in retail value driven by rising gold prices, overall sales volume has decreased, with same-store sales in mainland China down by 8.6% and in Hong Kong and Macau down by 10% [2] - The retail value growth of 4.1% was supported by a 43.7% increase in the retail value of priced gold products [2] Group 4: Market Position - As of September 30, 2025, Chow Tai Fook operated 6,041 retail points, with 72.7% being franchise stores [3] - The stock price of Chow Tai Fook (01929.HK) fell by 0.79% to HKD 16.39 per share, with a market capitalization of HKD 161.7 billion as of October 20 [3] Group 5: Industry Pricing Trends - Other major jewelry brands have also started raising prices for gold products, with increases ranging from 25% to 35% [3] - Chow Sang Sang and Lao Pu Gold are among the brands that have announced price adjustments, indicating a broader trend in the industry [3]