波司登任命前Dior男装设计师Kim Jones为新线创意总监

Core Insights - Bosideng appointed renowned British designer Kim Jones as the creative director for the newly established AREAL high-end urban line [1] - Kim Jones previously served as the artistic director for men's wear at Dior and has a history with Louis Vuitton [1] Company Developments - The launch of the AREAL high-end urban line marks a strategic move for Bosideng to enhance its brand positioning in the luxury market [1] - The appointment of Kim Jones is expected to bring significant design expertise and elevate the brand's appeal [1]