Smucker Bets on Consumer-Led Innovation to Drive Growth

Core Strategy - The J.M. Smucker Company focuses on innovation and portfolio discipline as key enablers of long-term growth, strengthening core brands and aligning investments with evolving consumer needs [1][5] Consumer-led Innovation - Consumer-led innovation is a central growth driver across categories, with the Milk-Bone brand introducing new offerings like PB Bites and seasonal varieties to maintain engagement and brand loyalty despite selective spending by pet owners [2] SKU Rationalization - In sweet baked snacks, the company is rationalizing SKUs within the Hostess portfolio, prioritizing high-return sub-brands and discontinuing lower-performing products to enhance execution and profitability, with Donettes being a strong contributor [3] Frozen Handheld and Spreads Growth - The company emphasizes ongoing momentum in its frozen handheld and spreads portfolio, particularly through the Uncrustables platform, benefiting from broader distribution and expansion in convenience and away-from-home channels [4][8] Sales Growth Projections - The J.M. Smucker expects fiscal 2026 net sales to grow between 3% and 5%, with comparable net sales projected to advance roughly 4.5% to 6.5%, outperforming competitors like General Mills and Kraft Heinz [6]