Estee Lauder Targets 25% of Sales From Innovation in Fiscal 2026

Core Insights - Estee Lauder Companies aims for over 25% of total sales to come from innovation in fiscal 2026, emphasizing product-led growth under its "Beauty Reimagined" strategy [1] - The company plans to increase the share of innovation launched within a year from 10% to 30%, with 16% of that innovation debuting in fiscal 2026 [2] Product Pipeline - The innovation pipeline includes major categories such as skin care, makeup, fragrance, and hair care, featuring both prestige and entry-tier products [3] - Recent product launches include The Ordinary's Sulfur 10% Powder-to-Cream Concentrate, Estee Lauder's Advanced Night Repair Eye Cream, and Re-Nutriv's longevity-focused Watery Lotion [3] Makeup and Fragrance Innovations - In makeup, Estee Lauder is expanding its lip product offerings with M·A·C's Lipglazer Glossy Liner and Bobbi Brown's Cashmere Luxe Matte Lipstick, while Tom Ford Beauty has introduced the Architecture Radiant Hydrating Foundation [4] - The fragrance segment sees expansions from Tom Ford Beauty and Jo Malone London with premium additions to enhance global appeal [4] Financial Impact of Innovation - The innovation program is expected to be gross margin accretive, linking creativity with profitability and supporting broader growth objectives [5] - The focus on new launches aims to strengthen the product development cycle and ensure consistent contributions to future performance [5] Industry Peers - Helen of Troy Limited is also pursuing an innovation-led growth strategy, revitalizing its brand portfolio to drive long-term value creation [6] - Coty Inc. is targeting leadership in fragrance and scenting, with major innovations planned for fiscal 2026 and beyond [7] - e.l.f. Beauty, Inc. is experiencing significant growth through its innovation engine and consumer-centric model, positioning itself for continued expansion [8]