涨价！两大品牌官宣！网友炸锅：过于离谱！很多深圳人爱买

Core Viewpoint - Chow Tai Fook Jewelry and Lao Pu Gold have announced price increases for their products, with Chow Tai Fook expecting a rise of 12% to 18% due to the continuous increase in gold prices [1][4][7]. Price Increase Announcement - Chow Tai Fook plans to raise retail prices for gold products by 12% to 18% by the end of October, influenced by rising gold costs [4][7]. - Lao Pu Gold will adjust its prices on October 26, with specific changes based on actual store prices [9][11]. Market Context - International and domestic gold prices have recently surpassed $4,300 per ounce and 1,000 yuan per gram, respectively, leading to increased prices for gold jewelry, approaching 1,300 yuan per gram [4]. - As of October 20, the price of Chow Tai Fook's gold jewelry was reported at 1,262 yuan per gram, reflecting an increase of over 130 yuan since October 1 [4]. Sales Performance - Chow Tai Fook reported a 4.1% year-on-year increase in retail value, with a 3% increase in mainland China and an 11.4% increase in Hong Kong, Macau, and other markets [9]. - Same-store sales in mainland China showed a positive growth of 7.6% for direct stores and 8.6% for franchise stores [9]. Lao Pu Gold's Strategy - Lao Pu Gold typically adjusts prices 2 to 3 times a year, with this being the third adjustment in 2023 [11]. - The company reported a significant increase in sales, with a 249% rise in revenue to 14.18 billion yuan and a 291% increase in adjusted net profit to 2.35 billion yuan for the first half of the year [11]. Consumer Demand and Market Strategy - Both companies are observing a growing demand for various gold products and are focusing on innovation, service optimization, and market insights to meet diverse consumer needs [7]. - Lao Pu Gold implemented a "limited purchase" strategy to manage increased customer traffic and demand prior to price adjustments [13].