有车型上市10天大定突破万辆 合资新能源车突然成“爆款”

Core Insights - The recent launch of several joint venture electric vehicles (EVs) has led to significant sales increases, with models like the Buick Zhijing L7 and Changan Mazda EZ-60 achieving impressive order volumes shortly after their release [1][5][6] - The strong performance of these models indicates a shift in consumer interest towards joint venture brands in the EV market, which was previously dominated by domestic brands [2][5] Sales Performance - The Buick Zhijing L7 achieved over 12,000 orders within 10 days of its launch, while the Changan Mazda EZ-60 surpassed 40,000 orders shortly after its introduction [1][5] - Other models such as the Dongfeng Nissan N7 and GAC Toyota Bozhi 3X also reported strong sales, with the N7 reaching over 32,900 cumulative sales and the Bozhi 3X achieving 42,800 units since their respective launches [5][6] Market Dynamics - The influx of customers at dealerships for these new models has been notable, with some sales representatives reporting a 50% increase in foot traffic [1][3] - The sales strategies for these new models have shifted, with many joint venture brands adopting a direct sales approach, limiting dealer pricing power and focusing on online order submissions [4][6] Competitive Landscape - Joint venture brands are increasingly collaborating with local suppliers to enhance their technology and product offerings, narrowing the gap with domestic competitors [7] - The new models are built on entirely new platforms, moving away from previous "oil-to-electric" conversions, which has contributed to their market appeal [7] Future Outlook - Joint venture brands are optimistic about their future in the EV market, with plans for additional models and a commitment to increasing production capacity in response to demand [7][8] - However, there is recognition of the challenges ahead, particularly in sustaining momentum and expanding their product lines beyond initial successes [8]