Xin Lang Ji Jin·2025-10-20 14:52Core Viewpoint - Huatai Securities has launched "AI Zhangle" as a new initiative, marking a significant rebranding effort reminiscent of its previous launch in 2009, aiming to leverage social media for marketing and engagement [1][3][7]. Group 1: Marketing Strategy - The launch of "AI Zhangle" has led to a viral marketing campaign on social media, with many industry professionals sharing the news, resulting in a significant increase in visibility for Huatai Securities [3][5]. - Employees of Huatai Securities actively participated in promoting the initiative on their personal social media accounts, creating a unified message that emphasized the company's rebranding efforts [7][9]. - The marketing approach has been described as a "zero-cost marketing sample," highlighting the effectiveness of organic social media engagement without traditional advertising expenditures [7][11]. Group 2: Employee Engagement - The campaign has sparked a sense of community among Huatai employees, with many reconnecting and sharing the news, likened to a "population census" of the company's workforce [5][7]. - There is a humorous undertone in the employee engagement, with comments suggesting that the lack of traditional marketing efforts has led to a playful atmosphere among staff [7][11]. - The initiative has also prompted discussions about employee satisfaction, with some users humorously noting the absence of year-end bonuses while engaging in social media promotions [11].