ASUS Zenbook A14 Earns Silver at IDEA 2025, Celebrating ASUS Global Design Excellence

Core Points - ASUS Zenbook A14 (UX3407) won a Silver award in the Consumer Technology category at the 2025 International Design Excellence Awards (IDEA), highlighting the company's commitment to innovative design and user experience [3][7] - Three additional ASUS and ROG models were recognized as finalists, showcasing the company's dedication to design excellence across various product categories [8][7] Design Excellence - The ASUS Zenbook A14 is noted for its ultra-lightweight build, weighing under one kilogram, making it the world's lightest Copilot+ PC, and features a minimalist aesthetic combined with advanced performance [5][7] - The design incorporates durable materials such as Ceraluminum™, which is anti-wear, anti-scratch, and smudge-resistant, reflecting a blend of elegance and premium quality [5][7] Product Recognition - The ASUS Zenbook S16 and ROG Flow Z13 were recognized as finalists, while the ASUS ExpertBook B3 Series was named a featured finalist, demonstrating design excellence in everyday use, gaming, and professional work [8][7] - The Zenbook S16 is described as an ultrathin 16-inch AI laptop, while the ROG Flow Z13 is a compact 2-in-1 gaming tablet, both emphasizing high performance and refined design [9][10] Company Commitment - Mitch Yang, ASUS Chief Design Officer, emphasized the team's dedication to innovative, user-focused design, with multiple product recognitions underscoring the company's ongoing commitment to advancing design excellence globally [5][7] - ASUS aims to create a net zero enterprise and drive the shift towards a circular economy, reflecting its commitment to sustainability and responsible supply chain practices [14]