Core Insights - Lovesac has implemented a four-pronged tariff strategy to mitigate tariff costs, which includes negotiating with suppliers, diversifying the supply base, raising prices, and cutting costs throughout the business [2][7]. Group 1: Tariff Strategy Implementation - The initial focus of the strategy was on negotiating new agreements with longstanding suppliers [3]. - The company aims to reduce its production share in China to the mid-teens percentage by the fiscal year ending February 2026 [3]. - U.S. tariffs have also affected sourcing from other countries like Vietnam, Malaysia, and Indonesia, where tariffs have increased from 10% to around 20% [4]. Group 2: Pricing and Cost Management - Price increases were implemented after analyzing Lovesac's pricing compared to competitors [5]. - The company is also focusing on cost savings through improvements in logistics, including inbound transportation and outbound logistics [5][6]. - Optimization efforts for warehousing and last-mile shipping are currently underway [6]. Group 3: Future Tariff Challenges - Tariff pressures are expected to increase, with potential new tariffs of 25% on upholstered furniture announced by President Trump, set to rise to 30% in January 2026 [6].
Lovesac sees ‘strong progress’ from 4-step tariff plan