Shen Zhen Shang Bao·2025-10-20 22:57Core Insights - The competition among internet giants in the automotive sector is intensifying, with JD.com announcing a collaboration with GAC and CATL to launch the "National Good Car" during the Double 11 shopping festival, marking a significant entry into the automotive market [1][2] Group 1: JD.com's Strategy - JD.com is positioning itself not as a car manufacturer but as a seller, focusing on understanding consumer preferences and acting as an exclusive 4S store [2][3] - The collaboration with GAC and CATL reflects a clear division of responsibilities: GAC manufactures the vehicle, CATL provides battery technology, and JD.com handles sales and customer insights [2][3] - JD.com has been gradually building its automotive business since 2015, with significant milestones including the establishment of an automotive division and the expansion of its car maintenance services [3] Group 2: Competitive Landscape - The current strategies of internet giants in the automotive sector can be categorized into three types: direct manufacturing (like Xiaomi), providing technology solutions (like Huawei), and offering data and algorithm support (like Alibaba) [2] - JD.com’s approach emphasizes service and supply chain capabilities rather than manufacturing, leveraging its extensive resources to provide a full range of automotive services [4] Group 3: Future Outlook - The competition in the electric vehicle market is shifting from technology to ecosystem battles, focusing on comprehensive service offerings throughout the vehicle lifecycle [4] - JD.com is also exploring autonomous driving technologies, having registered a trademark for "Joyrobotaxi" and developed logistics vehicles with advanced autonomous capabilities [4] - The automotive sector is seen as the next "super entry point" for internet companies, with the potential to reshape consumer engagement and ecosystem integration [5] Group 4: Challenges Ahead - Despite the opportunities, JD.com faces challenges such as brand commitment risks, where any issues with the vehicle could reflect poorly on JD.com despite its non-manufacturing role [6] - The automotive industry requires significant investment and has long return cycles, posing a challenge for internet companies accustomed to lighter asset models [6] - The competitive landscape is crowded, with established players like Huawei and Tesla creating significant barriers in technology and data [6]