单份外卖价格逼近3万韩元，韩国消费者感叹“炸鸡通胀”

Core Insights - The rising prices of fried chicken in South Korea have led to the term "fried chicken inflation" trending on social media, with consumers questioning whether fried chicken remains an affordable food option [1][2] Group 1: Price Trends - Major fried chicken chains in South Korea have increased their takeout prices, with single orders nearing 30,000 KRW (approximately 1,000 KRW equals 4.98 RMB) [1] - For example, Honey Fried Chicken from the well-known brand Kyochon is priced at about 25,000 KRW, while BBQ Golden Olive Chicken is around 23,000 KRW [1] - Delivery fees range from 2,000 to 5,000 KRW, making the total cost for a single order of fried chicken as high as 30,000 KRW [1] Group 2: Consumer Behavior - As prices rise, more consumers are turning to budget-friendly options available at large supermarkets, such as the "super-sized chicken" offered by Lotte Mart at 5,000 KRW, which sold out 100,000 units during a promotional period [1] - In response to the price hikes, several well-known fried chicken brands have lowered their prices to around 3,500 KRW and 4,000 KRW, leading to long queues of consumers eager to purchase [1] Group 3: Underlying Factors - The continuous increase in fried chicken prices is attributed to factors such as "self-regulated pricing" by businesses and the transfer of operational costs to consumers [2] - Currently, raw material costs account for only 20% of the selling price, and despite a decrease in chicken prices, businesses continue to raise takeout prices while passing on fees and delivery costs to consumers [2] - There are calls for government intervention to enhance price transparency, allowing consumers to understand the reasons behind the rising costs of fried chicken [2]