1.74亿人！9月证券服务类App月活再度刷新年内纪录

Core Insights - The A-share market remains active, leading to a significant increase in the user base of securities service apps, with monthly active users reaching 174 million in September, a year-on-year increase of 9.73% [1][2]. User Growth - The number of new A-share accounts surged to 2.9372 million in September, marking a year-on-year growth of 60.73% and a month-on-month increase of 10.83%, continuing a trend of four consecutive months of growth [3]. App Performance - In September, the top securities apps maintained a stable ranking, with 11 apps exceeding 6 million monthly active users. Huatai Securities' "Zhangle Caifutong" app led with 11.9517 million users, followed by Guotai Junan's app with 10.2922 million users [4][5]. Third-Party App Landscape - The third-party app market shows significant concentration, with Tonghuashun, Dongfang Caifu, and Dazhihui leading the pack, each maintaining over 10 million monthly active users. Tonghuashun holds the top position with 37.2104 million users, reflecting a year-on-year growth of 8.78% [6][7]. AI Integration - The securities industry is increasingly adopting AI technologies, with several broker apps launching AI-driven features to enhance user experience. Notable examples include Guotai Junan's AI app and Huatai Securities' "AI Zhangle" app, aimed at improving investment advisory services [8]. User Experience Challenges - Despite advancements in AI, user feedback indicates that some features lack practical application and personalization, suggesting room for improvement in tailoring services to individual user needs [8][9]. Strategies for Engagement - Industry experts suggest enhancing app engagement through deeper AI integration, focusing on long-term customer value, and creating a seamless experience across online and offline channels [9].