Zhong Guo Jing Ji Wang·2025-10-21 00:21Core Insights - The consumption market during the National Day holiday has shown significant growth, becoming a key driver of economic expansion. The Bank of Communications (交通银行) has actively implemented measures to enhance service consumption and provide benefits to customers during this period [1][5]. Group 1: Consumer Engagement Initiatives - The Bank of Communications launched a "October Carnival Enjoy Gifts" campaign to stimulate consumer spending during the holiday, resulting in increased customer engagement and spending [2]. - Customers can participate in a consumption ranking activity with rewards ranging from 50 to 1000 yuan based on their spending levels, effectively motivating them to spend more during the holiday [2]. - The bank also introduced a lottery system where customers can earn chances to win prizes with single transactions over 68 yuan, further encouraging participation in various consumption scenarios [2]. Group 2: Points and Rewards System - The bank enhanced its points redemption system, allowing customers to use points for discounts on entertainment subscriptions and purchases of electronics, aligning with the peak season for new product launches [3]. - Customers can enjoy up to 90% points redemption on single orders and up to 20% on electronics purchases, making it more attractive for them to shop during the holiday [3]. - The adjustment of the points accumulation rules to include daily mobile payments aims to create a positive cycle of consumption and rewards, increasing the usage of the bank's credit cards [3]. Group 3: Expanding Financial Services - The "Hundred Counties, Ten Thousand Stores" initiative aims to broaden the reach of inclusive financial services, focusing on high-frequency consumption areas during the holiday [4]. - The bank partnered with local restaurants and retail brands to offer discounts for family gatherings and promoted financing options for large purchases, responding to consumer needs during the holiday [4]. - The initiative also includes special offers for new customers, enhancing the convenience and satisfaction of holiday shopping experiences [4]. Group 4: Future Outlook - The bank plans to continue enhancing its financial services and consumer engagement strategies as major shopping events like "Double Eleven" approach, focusing on customer needs and innovative financial solutions [5]. - The ongoing commitment to integrating financial services with emerging consumption trends aims to stimulate consumer potential and contribute to high-quality economic development [5].