多家头部酒企加入年份酒资质认证和追溯系统

Core Insights - The market for aged liquor in China has surpassed 100 billion yuan, with a projected growth to over 150 billion yuan by 2024, driven by increasing consumer trust and industry standards [1][2]. Industry Overview - The China Alcoholic Drinks Association reported that the sales of aged liquor reached 128.5 billion yuan in 2023, showing a recovery in growth after a slowdown in previous years [1]. - The association emphasizes the importance of genuine aging as a foundation for consumer trust and industry integrity [1]. Certification and Standards - The China Alcoholic Drinks Association has established a group standard for aged liquor, which includes a traceability system to enhance product quality and consumer rights [1][2]. - As of now, 6.13 million certification labels have been issued, covering 31 provinces and 305 cities, with a scanning rate exceeding 300,000 times [2]. Quality Control Measures - Companies like Wuliangye are actively participating in drafting standards for aged liquor, ensuring that the labeled age reflects the weighted average age of the liquor [2]. - Jinpai Company has invested nearly 10 billion yuan to enhance its raw liquor storage capacity, ensuring the quality of its products [2]. Production Practices - Companies are implementing strict selection criteria for base liquor entering their aged liquor storage, ensuring only high-quality base liquor is used [3]. - Monitoring systems, including video surveillance, have been established to maintain the authenticity and traceability of the base liquor [3].