新车首月修7次? 东风日产陷品控危机,抱华为“求生”? | 次世代车研所
Xin Lang Ke Ji·2025-10-21 00:46

Core Viewpoint - The East Nissan N7, as the first pure electric sedan under the Dongfeng Nissan brand, has faced significant quality control issues, leading to customer complaints and a decline in sales performance [2][3][4]. Sales Performance - Dongfeng Nissan's cumulative sales from January to September 2023 were 418,598 vehicles, representing a year-on-year decline of 9.4% [2][7]. - In the first half of 2023, Dongfeng Nissan's sales were 252,838 vehicles, down 23.5% from the previous year [7]. - The N7 model, which was launched in April 2023, had a competitive price range of 119,900 to 149,900 yuan, but its sales have been inconsistent, with a significant drop of 36.83% in September 2023 [8][9]. Quality Control Issues - Customers have reported multiple issues with the N7, including battery system faults, screen freezes, and various mechanical failures, leading to frequent repairs [4][6]. - A specific case highlighted a customer who experienced seven repairs within a month of ownership, raising concerns about the vehicle's reliability [4][6]. - The total number of complaints against Dongfeng Nissan reached 1,189, with only 80 responses and 79 resolved, indicating a lack of effective customer service [6]. Strategic Partnerships - To counteract declining sales, Dongfeng Nissan has partnered with Huawei, announcing that the new Teana model will feature Huawei's HarmonyOS and sound system [2][10]. - The collaboration aims to enhance product competitiveness, but the effectiveness of this partnership remains uncertain as many automakers are also integrating Huawei technologies [12].