淄博｜淄博首届直播经济节超600人参赛、50万人次线上观看

Core Insights - The first Live Economy Festival in Zibo attracted over 600 participants and 500,000 online viewers, showcasing the potential of digital platforms in expanding market reach for local products [2][3][4] - The event highlighted the role of live streaming in promoting local agricultural products and traditional crafts, transforming them into national brands [2][3] - The establishment of the Zibo Live Economy Alliance marks a new phase of collaborative development in the live streaming industry, addressing previous challenges of isolated efforts [4] Group 1: Event Overview - The Zibo Live Economy Festival ran for five months, resulting in over 30% year-on-year growth in online sales of agricultural products [2][3] - Participants included local farmers and artisans who utilized live streaming to share their stories and products, enhancing cultural exchange and market visibility [3][4] Group 2: Industry Impact - The festival facilitated the emergence of "digital new farmers," who are now capable of independently operating live streaming sessions and driving sales [4] - The event has created a vibrant ecosystem involving government guidance, enterprise leadership, and community participation, transforming live streaming into a cultural and economic tool [3][4] Group 3: Technological Empowerment - Training sessions were conducted to equip participants with necessary skills in live streaming, from script design to technical setup, enabling newcomers to quickly adapt [3] - The integration of traditional craftsmanship with modern technology was exemplified by artisans demonstrating their skills live, attracting consumer interest [3]