从“制造产品”到“制造价值”——服务型制造的轻工业答案

Core Viewpoint - The Chinese manufacturing sector is transitioning from a "production-oriented" model to a "value-oriented" model, with service-oriented manufacturing becoming a new engine for high-quality development in the industry [1]. Group 1: Policy and Strategic Goals - The Ministry of Industry and Information Technology and six other departments have jointly issued a plan to promote service-oriented manufacturing innovation from 2025 to 2028, aiming to create 50 leading brands, establish 100 innovation hubs, and complete 20 standard formulations by 2028 [1]. - The plan emphasizes the comprehensive and deep integration of manufacturing and services, signaling a shift in focus towards value creation [1]. Group 2: Industry Transformation - The rise of service-oriented manufacturing offers traditional light industry sectors a new approach to transformation, shifting from "manufacturing products" to "manufacturing services" and "manufacturing experiences" [2]. - Companies like Haier and Midea are leading this transformation in the home appliance sector by embedding user needs into product design and offering value-added services through smart manufacturing and cloud service platforms [2]. - In the furniture and home goods sector, companies such as Gujia Home and Quanyou Home are transitioning to become "integrated solution providers," offering customized design and comprehensive services [2]. Group 3: Value Chain and Customer Relationships - The service-oriented manufacturing model is reshaping value chains in various industries, including the footwear sector, where companies are adopting flexible customization and rapid delivery through digital factories and smart supply chains [3][4]. - This transition from a "product-oriented" to a "customer-oriented" approach is revitalizing traditional industries, enhancing long-term relationships between brands and consumers [4]. Group 4: Ecosystem and Collaboration - Service-oriented manufacturing requires collaboration among enterprises, upstream and downstream partners, service providers, and platforms to create an innovative ecosystem [4]. - Regions like Zhejiang and Guangdong are developing service-oriented manufacturing hubs through an "industry chain + service platform" model, enabling small and medium-sized enterprises to share resources [4]. Group 5: Long-term Economic Impact - Service-oriented manufacturing is not only a new path for improving manufacturing quality and efficiency but also a significant source of new economic momentum for China [4]. - By focusing on customer needs and leveraging digital technologies, the manufacturing sector is moving from "quantitative expansion" to "qualitative improvement," positioning itself for higher value in the global value chain [4].