研判2025!中国AI短剧行业发展历程、政策汇总、发展现状及发展趋势分析:AI视频生成模型陆续上线,行业迎来爆发式增长[图]
Chan Ye Xin Xi Wang·2025-10-21 01:16

Core Insights - The rapid development of internet technology, diverse audience demands for entertainment content, supportive policies, and the entry of internet giants like Douyin and Kuaishou have led to a significant explosion in China's short drama industry, with a market size projected to reach 50.5 billion yuan in 2024, a year-on-year increase of 35% [1][5][6] - The global AI short drama market has entered a phase of explosive growth since the second half of 2024, with notable advancements in AI video generation models enhancing production efficiency and creativity [1][7][9] AI Short Drama Industry Overview - AI short dramas utilize artificial intelligence to generate visuals, plots, and other elements, significantly reducing production time to "hour-level" and costs to as low as 1% of traditional methods [3][4] - The industry has evolved through four stages: technology emergence (2018-2020), tool exploration (2021-2022), industry explosion (2023-2024), and ecosystem formation (2025 onwards) [3][4] AI Short Drama Industry Policies - The Chinese government has implemented various policies to promote the AI short drama industry, including the 2025 notice encouraging innovation in micro-short drama creation and integration with AI technology [5][6] Current Development of AI Short Drama Industry - The short drama format has gained popularity due to its suitability for fragmented viewing time, with several high-quality productions emerging, such as "Escape from the British Museum" and "My Return Journey Has Wind" [1][5] - The market size for short dramas in China is expected to reach 50.5 billion yuan in 2024, reflecting a 35% increase from the previous year [1][6] AI Short Drama Industry Competition Landscape - The competition in the AI short drama industry involves technology vendors (e.g., Baidu, Tencent), content producers (traditional and new teams), and platform operators (Douyin, Kuaishou, Bilibili) [9][10] AI Short Drama Industry Development Trends - Continuous technological innovation will drive the expansion of AI short dramas, with advancements in real-time animation and emotional algorithms enhancing artistic expression [13][14] - "Human-machine collaboration" will be crucial for improving the quality of AI short dramas, allowing creators to focus on core storytelling while AI handles complex visual elements [14][15] - Interactivity and personalization will distinguish AI short dramas from traditional media, enabling viewers to influence storylines and customize characters, thus enhancing engagement [15]