Overview - The gum market in China is experiencing steady growth, with sales expected to reach 78,400 tons and revenue of 12.202 billion yuan in 2024, averaging 155,600 yuan per ton [1][4] - Consumers are increasingly seeking gums with additional benefits such as dental care, stress relief, and energy boosting, moving beyond traditional breath-freshening functions [1][4] - Health consciousness is rising, leading consumers to prioritize "healthy ingredients" and "sugar-free formulas," making sugar-free and functional gums popular [1][4] Market Policies - China has implemented various policies to ensure food safety and quality in the gum industry, promoting a shift towards standardized and high-quality production [3] Industry Chain - The gum industry consists of upstream suppliers of raw materials (gum base, sweeteners, flavors), midstream production companies, and downstream sales channels including supermarkets, convenience stores, and e-commerce platforms [3] Current Development - The gum market is projected to grow, with a focus on health-oriented products. Exports are also significant, with 32,952.9 tons exported in the first eight months of 2025, generating 8.2553 million USD [4][5] Competitive Landscape - The market is highly concentrated, with the top three companies holding over 90% market share. Mars Wrigley (68.1%) and Mondelēz (19.3%) are the leading players, while local brands like Fujian Jiujiuwang and Fujian Yake are gaining traction [5][6] Future Trends - The demand for sugar-free gums is expected to rise, and companies will likely develop gums with specific health benefits. The Z generation's preferences for functionality, safety, and creative packaging will shape future product offerings [6][7]
研判2025！中国口香糖行业市场政策、产业链、销售规模、竞争格局及发展趋势分析：无糖口香糖、功能性口香糖产品逐渐成为市场新宠[图]
Chan Ye Xin Xi Wang·2025-10-21 01:30