新车首月修7次？东风日产陷品控危机，抱华为「求生」？

Core Viewpoint - The East Nissan N7, as the first pure electric sedan under the Dongfeng Nissan brand, has faced significant quality control issues, leading to customer complaints and a decline in sales performance [2][4][5]. Sales Performance - In the first nine months of this year, Dongfeng Nissan's cumulative sales reached 418,598 units, a year-on-year decline of 9.4% [8]. - The sales figures for September were 57,673 units, down 1.3% from 58,437 units in the same month last year [8]. - The overall performance of Dongfeng Nissan, including its Infiniti and Venucia brands, saw a significant drop in sales, with a 23.5% decrease in the first half of the year compared to the previous year [7][11]. Product Issues - Customers have reported multiple issues with the N7, including battery system faults, screen freezes, and various mechanical problems, leading to frequent repairs [4][5]. - One customer reported that their vehicle required repairs seven times within a month of purchase, raising concerns about the vehicle's quality [5]. - The official response from Dongfeng Nissan has been perceived as dismissive, with claims that reported issues are not guaranteed to occur [7]. Strategic Partnerships - To counteract declining sales, Dongfeng Nissan has partnered with Huawei, announcing that the new Teana model will feature Huawei's HarmonyOS and sound system [12][13]. - The effectiveness of this partnership in enhancing product competitiveness remains uncertain, as many other automakers are also collaborating with Huawei [13]. Market Context - The automotive market is experiencing increased competition, particularly in the electric vehicle segment, which has pressured Dongfeng Nissan to innovate and improve its offerings [11][12]. - The company is also facing challenges from domestic brands that are rapidly gaining market share, highlighting the need for a strategic shift [11].