2款新车接连上市，中国车企开卷硬派越野

Core Insights - The luxury off-road vehicle market, traditionally dominated by international brands like Toyota, Land Rover, and Jeep, is now facing strong competition from Chinese challengers [1] - Chinese automakers are not only catching up in mechanical performance but are also innovating in electric drive systems, intelligent driving, and ecological experiences [1] Group 1: Market Dynamics - The launch of Chery's Zongheng G700 and Fangcheng Leopard 8 adds new competition to the market, with prices set at 329,900 to 414,900 CNY and 379,800 to 399,800 CNY respectively [1][2] - The development of off-road vehicles is categorized into three eras: the 1.0 era focused on functionality, the 2.0 era introduced comfort with brands like Land Rover and Jeep, and the 3.0 era emphasizes safety, comfort, intelligence, and ecological considerations [1] Group 2: Technological Advancements - Intelligent features are highlighted as a major selling point, with Huawei's QianKun ADAS 4 system becoming standard in domestic off-road models [2] - The Zongheng G700 and Fangcheng Leopard 8 are equipped with advanced driving assistance systems, showcasing a high level of collaboration in the smart technology path among Chinese off-road vehicles [2] Group 3: Market Expansion - The Zongheng G700 aims for a larger global market, particularly targeting the high-end Middle Eastern market, which is considered a core market for off-road vehicles [2] - Chery's chairman indicated that overseas market revenue is approaching half of the company's total, with expectations for future contributions from international markets to exceed domestic revenue [3]