中国人开日料店，其实一点都不难

Core Insights - The popularity of affordable Japanese cuisine is on the rise, with long wait times and high demand indicating strong consumer support for budget sushi brands [1][2][3] Market Overview - The sushi brand "Sushiro" has seen a surge in popularity this year, alongside other brands like Bingsushi and Zengxian, which are also experiencing high demand [2] - The Japanese cuisine market in China is projected to reach 69 billion yuan in 2024, reflecting a year-on-year increase of 2.2%, with expectations to rise to 70 billion yuan by 2025 [2] Brand Performance - The chain restaurant "N Duo Sushi" leads the market with over 2,000 stores and a low average spending of 20 yuan per customer [4] - Other brands like "Haidilao" have entered the market with affordable sushi concepts, such as "Rushi Sushi," which opened in Hangzhou with an average spending of around 88 yuan [8] Consumer Trends - Over 60% of sushi restaurants have an average spending of 100 yuan or less, indicating a shift towards more affordable dining options [20] - The demand for various Japanese-style casual meals is increasing, with brands like "Bai Shi's Late Night Diner" and "Asan Japanese Curry Egg Rice" gaining traction [8][10] Supply Chain Dynamics - The local sourcing of ingredients has accelerated, particularly for seafood like salmon and eel, which are now primarily sourced from domestic farms and Norway [21] - A variety of suppliers have emerged to support the Japanese cuisine sector, providing essential ingredients such as sushi rice, sauces, and seafood [32][33] Product Categories - Sushi restaurants account for 42.4% of the market share in terms of store numbers, followed by Japanese rice fast food at 15.7% [8] - The market is seeing growth in various segments, including curry rice and grilled meat dishes, which are becoming popular among consumers [10][20]