将“川超”赛事当成文旅营销契机，南充打造“赛事＋文旅＋消费”闭环体验 不光有“观赛礼包”还推荐“必吃必购”

Core Insights - The "Chuan Chao" football league in Sichuan is creating a vibrant local economy by integrating sports events with tourism and consumption, leading to increased visitor numbers and revenue for local attractions [5][10] - Nanchong is leveraging football matches to promote local tourism, offering free access to scenic spots for ticket holders and creating a comprehensive consumer experience [8][9] Group 1: Event and Tourism Integration - Nanchong is utilizing football match tickets to create a complete consumer experience, encouraging visitors to explore local attractions, enjoy matches, and indulge in local cuisine [5] - During the recent holiday period, Nanchong's A-level scenic spots welcomed 3.73 million visitors, a year-on-year increase of 3.21%, generating ticket revenue of 33.4 million yuan, up 6.78% [5] - The city has set up 20 event broadcasting points in commercial areas to enhance the connection between sports enthusiasm and consumer spending [7] Group 2: Local Business Engagement - Over 40 local businesses are participating in special promotions during the matches, with initiatives like retail vouchers to stimulate consumer interest [7] - Restaurants near broadcasting points are offering interactive promotions, such as "goal-scoring beer" and extended hours, contributing to a surge in nighttime economic activity [7] Group 3: Creative Ticketing Initiatives - The launch of a creative "cultural ticket" shaped like a scholar's hat at the Langzhong Ancient City has attracted significant tourist interest, combining entry access with a collectible item [11] - This innovative ticketing approach has resulted in 643,000 visitors and over 25 million yuan in ticket revenue during the recent holiday [11] - The scenic area is also developing various themed cultural tickets to further enhance visitor engagement and promote local heritage [11]