“中国创造——2025CIC文化品牌出海交流会”在杭举办

Group 1 - The core theme of the event was the internationalization of Chinese cultural products, focusing on the "new three items" of online literature, web series, and online games [2] - The event featured discussions on content creation, copyright cooperation, cross-border operations, and localization strategies for cultural products [2] - The Thai film market was highlighted as a competitive environment for film production, encouraging Chinese companies to engage in filmmaking and industry exchanges in Thailand [2] - The Middle Eastern market was identified as a significant opportunity for Chinese game content, with a call for increased exports of popular games to the region [2] - Global strategies for promoting top cultural IPs were shared, providing valuable insights for the international operations and cross-industry collaborations of Chinese cultural IPs [2] Group 2 - Practical experiences of Chinese online novels and comics entering markets in South Korea, Indonesia, and Thailand were discussed, emphasizing a dual-driven ecosystem of local creation and global distribution [3] - The event included a signing ceremony for cooperation among three parties to build a cultural industry platform for better outreach of Chinese film content to Southeast Asian audiences [3] - The afternoon session focused on the export practices of trendy toys, new retail, traditional food, and cultural brands, exploring how Chinese brands can effectively tell their stories in overseas markets [3] Group 3 - The Brazilian Foreign Trade Chamber's participation marked a significant step in expanding cooperation in traditional crafts, innovative design, and sustainable development between China and Brazil [4] - Insights were shared on the global practice of "commercial and cultural symbiosis," highlighting the successful internationalization of Chinese classical culture [4] - The analysis of China's AI development under the context of US-China relations emphasized China's advantages in AI infrastructure, industry chain, and global market expansion capabilities [4] Group 4 - The discussion on the future golden period for Chinese cultural design consumer brands to go global highlighted the importance of business models, brand premium, and operational capabilities [5] - The event concluded with a focus on the need for one-stop service solutions for brands looking to expand internationally, using the "New Hangzhou Line" as a case study [5] - The overall event illustrated a vision for the internationalization of Chinese culture, emphasizing resource linkage and cross-border cooperation to enhance the global presence of Chinese cultural brands [5]