江苏盐城的“出圈秘籍”：比风景更动人的是人文

Core Insights - The cultural tourism industry in Yancheng, Jiangsu, has gained recognition as a "hidden gem" with unique offerings that emphasize emotional value and storytelling, attracting a diverse range of visitors [1][2][25] - Yancheng's approach contrasts with overly commercialized projects by focusing on local history, red culture, and intangible heritage, creating immersive experiences for tourists [1][12][25] Group 1: Cultural and Historical Significance - Yancheng has a rich revolutionary history, exemplified by the New Fourth Army Memorial Hall, which serves as a center for red culture education and attracts families for patriotic education [3][4][11] - The city has successfully integrated historical narratives into modern experiences, such as the "N Coffee" that connects coffee pricing to historical events, enhancing visitor engagement [9][11] Group 2: Innovative Cultural Experiences - The New Fourth Army Memorial Hall has introduced interactive spaces and creative products, such as plush toys based on historical artifacts, to appeal to younger generations [6][7][9] - The Xixi Tianxian Yuan scenic area has differentiated itself in the competitive ancient town market by telling compelling local stories and offering immersive performances, leading to significant visitor growth [12][14][16] Group 3: Economic Impact and Cultural Consumption - The rise of cultural tourism in Yancheng has led to increased visitor numbers, with the Xixi Tianxian Yuan attracting over 3 million visitors last year, showcasing the economic potential of cultural heritage [12][16] - The Bamboo Forest Restaurant has become a nostalgic venue for older generations while attracting younger visitors, illustrating the successful blending of cultural heritage with modern dining experiences [19][24] Group 4: Future Directions - Yancheng's cultural tourism initiatives reflect a broader trend of utilizing cultural assets to drive economic growth, emphasizing the importance of storytelling in enhancing a city's appeal [25][26] - The city is actively developing various cultural projects that connect traditional heritage with contemporary experiences, fostering a sense of identity and community among visitors [18][26]