（走进中国乡村）大巴山里腊味飘香 “中华老字号”备货出海

Core Insights - The article highlights the booming production and sales of traditional cured meat, known as "Chongqing La Rou," in Chongqing's Chengkou County, emphasizing its unique flavor and cultural significance as a "China Time-honored Brand" [1][2]. Industry Overview - Chengkou County is experiencing a prosperous season for cured meat production, driven by its unique geographical and climatic conditions, as well as traditional production techniques [1]. - The local government is actively promoting the "Chongqing La Rou" brand through initiatives aimed at expanding its market reach both domestically and internationally, with products already sold in nearly 30 provinces and over 10 countries [2]. Market Dynamics - The cured meat industry in Chengkou is not only a source of income for local residents but also a catalyst for related sectors such as pig farming, agriculture, catering, and tourism [5]. - Local entrepreneurs, like Wang Haiming, are investing significantly in production facilities, indicating confidence in the industry's growth potential [4]. Consumer Engagement - The use of live streaming and e-commerce platforms has enabled local producers to reach a wider audience, with some individuals selling large quantities of cured meat products online [1][5]. - The international appeal of Chengkou's cured meat is evident, with positive feedback from overseas customers and plans for further expansion into markets like Singapore [4][5]. Future Prospects - Projections indicate a steady increase in pig farming in the region, with over 8,500 pigs raised in 2024 and an expected rise to over 9,200 in 2025 [5]. - The local government is also focusing on developing a national advantage in the cured meat industry, aiming to enhance its competitiveness and market presence [5].