从“搬不进”到“看得爽”，大屏电视送装一体化破局消费痛点

Core Insights - The rapid growth of large-screen televisions, particularly those over 100 inches, indicates a strong consumer demand for immersive home entertainment experiences, with sales increasing by over 200% year-on-year in the first half of this year [1] - The challenge of delivering and installing these large televisions has become a significant issue for consumers, as many face difficulties in coordinating delivery and installation services [2][4] - The separation of delivery and installation services, especially in non-official channels, poses risks such as product discrepancies and poor service quality, which can lead to consumer dissatisfaction [4][6] Industry Trends - The home appliance retail market is shifting from a focus on product and price to a comprehensive service experience that includes logistics, installation, and after-sales support [7] - Leading retail channels are beginning to integrate delivery and installation services to enhance consumer satisfaction, with examples like JD.com offering a "one-stop" service for large-screen televisions [7][8] - The collaboration between Hisense and JD.com exemplifies how integrated services can alleviate consumer concerns about purchasing large televisions, ensuring safe delivery and professional installation [8] Consumer Experience - The transition from a cumbersome "delivery and installation separation" model to a streamlined "integrated service" model reflects the evolution of the large appliance consumer ecosystem [9] - Addressing the logistical challenges of moving and installing large televisions is crucial for enhancing consumer satisfaction and driving growth in the high-end appliance market [9]