从“奔波愁”到“一站妥” 安徽亳州推广“商超+”助农收款业务

Core Insights - The "Supermarket+" model initiated by the People's Bank of China in Bozhou has transformed rural supermarkets into financial service hubs, allowing villagers to conduct various financial transactions without leaving their villages [1][2] - The model addresses key issues in rural financial services, such as insufficient service radius and the inconvenience for elderly users, by providing a comprehensive service platform that includes cash withdrawal, payment, and transfer services [2][3] Group 1 - The People's Bank of China in Bozhou has implemented the "Supermarket+" model to enhance financial services in rural areas, focusing on high-traffic and reputable supermarkets as service points [2] - The model has led to a significant increase in business for participating merchants, with daily customer traffic and sales volume rising substantially [2] - A combination of incentive policies, including business subsidies and performance rewards, has been established to ensure the sustainable operation of these service points, with individual business subsidies ranging from 0.5 to 1 yuan and a monthly cap of 1500 yuan [2] Group 2 - The promotion of the "Supermarket+" model has improved access to financial services for villagers, particularly during agricultural subsidy distribution periods, ensuring that funds reach farmers effectively [3] - The model has successfully enhanced the rural financial service network, with a reported 779% year-on-year increase in transaction volume at agricultural withdrawal points in Bozhou by mid-2025, and a 13-fold increase in transaction volume in the city of Eyang [3] - The share of transaction volume from supermarket-based agricultural withdrawal points has risen from 16% to 100% among the top 50 points in Bozhou, indicating a significant shift in service delivery [3]