东平农商银行助力“银发经济” 赋能养老金融高质量发展

Core Insights - Dongping Rural Commercial Bank is enhancing its product services and driving business innovation with a focus on improving the lives of elderly customers through financial support and services [1][2] Group 1: Financial Support Initiatives - The bank is actively engaging with government pension industry projects to provide payment settlement and credit services to qualified pension enterprises, thereby expanding financing channels for the pension industry [1] - A successful case involved a local pension service company receiving a 600,000 yuan "pension loan," addressing financing challenges for expanding services [1] - Financial support is aimed at upgrading pension service centers to offer high-quality services and developing a "medical-nursing combined" smart pension model [1] Group 2: Service Accessibility Enhancements - The bank is utilizing mobile office equipment to provide on-site services for elderly customers who cannot visit branches, ensuring they receive financial services without leaving home [2] - A dedicated social security window has been established to facilitate the processing of social security card-related services for elderly customers [2] - The formation of 19 mobile financial service teams aims to bring banking services directly to rural areas, communities, and the homes of elderly customers, safeguarding their financial rights [2] Group 3: Customer Experience Improvements - The bank is implementing age-friendly designs in its branches, including barrier-free access and the provision of portable wheelchairs and medical supplies, to create a more welcoming environment for elderly customers [2] - There is an emphasis on guiding elderly customers to use simplified mobile banking versions, focusing on essential functions like account inquiries and fund transfers [2] - Over 600 financial knowledge seminars have been conducted in communities and pension institutions, reaching more than 13,000 elderly individuals to educate them on fraud prevention and financial literacy [2]