河北纵深推进“扩流增量促发展”活动成效显著

Core Insights - The "Expand Flow, Increase Volume, Promote Development" initiative in Hebei has successfully generated over 200 million online orders for small and medium-sized enterprises (SMEs) since its launch in February [1][4] - The initiative involves collaboration with major e-commerce platforms like Taobao, JD.com, and Kuaishou to enhance the online presence and operational capabilities of SMEs [1][4] Group 1: Initiative Overview - The Hebei Provincial Market Supervision Administration has organized 146 specialized activities, covering 22,800 SMEs, to stimulate online development [1] - A regular communication and collaboration mechanism has been established with leading platforms to create tailored cooperation models based on platform characteristics [1][2] Group 2: Training and Support - A dual-driven training system for live-streaming hosts has been developed, focusing on "nurturing and empowering" to enhance sales conversion [2] - Training activities have been conducted in various cities, improving average sales by 20% for participating companies [2] Group 3: Resource Matching and Database - A supply-demand matching database has been created to connect SMEs with necessary resources, addressing their needs in product promotion and operational technology [2] - Over 20,000 enterprises have been accurately matched with online resources to support their digital transformation [2] Group 4: Activity Highlights - The initiative has introduced an innovative service model that integrates government support, platform empowerment, host participation, and enterprise practice [4] - A tiered customization strategy has been implemented to meet the diverse needs of platform enterprises, hosts, and SMEs, promoting brand development and resource optimization [4] - A comprehensive management mechanism has been established to track the effectiveness of activities, allowing for timely adjustments and the sharing of best practices [4]