从寿险到长护险：转换赛道中的机遇破局与挑战攻坚

Core Viewpoint - The National Financial Regulatory Administration has released guidelines to promote the high-quality development of health insurance, emphasizing the conversion of life insurance benefits into long-term care insurance payments for insured individuals facing disability [1][3]. Group 1: Development of Long-term Care Insurance - The guidelines outline a strategic approach and phased goals for the development of health insurance, particularly focusing on the conversion of life insurance benefits into long-term care insurance [1][3]. - The pilot program for the conversion of life insurance to long-term care insurance has been ongoing since May 1, 2023, with a two-year trial period, allowing life insurance companies to participate [3][4]. - Long-term care insurance is designed to cover the basic living and medical care costs for individuals with long-term disabilities, representing a proactive measure against population aging [3][4]. Group 2: Current Market Situation - Major insurance companies, including China Life, Ping An, Taikang, and PICC, have started to disclose information about convertible products on their websites, with PICC offering the most convertible products [4]. - The conversion process requires specific conditions, such as the policy being in effect for at least two years and the insured reaching a certain age and health status [4][5]. - Despite some growth in business volume during the pilot phase, the overall market impact remains limited, with consumer awareness and acceptance of the conversion business needing improvement [5][6]. Group 3: Opportunities and Challenges - The release of the guidelines presents new opportunities for insurance companies, including expanding business scope, enhancing customer loyalty, and optimizing business structures [6][7]. - Challenges include difficulties in risk assessment due to a lack of standardized criteria for determining disability and care needs, insufficient supply of care services, and data accumulation issues [6][7]. - The guidelines suggest establishing a standardized evaluation system for disability levels and care services, as well as promoting collaboration with healthcare and nursing institutions [7].