智通财经网·2025-10-21 07:24Core Viewpoint - The report from Founder Securities recommends a "buy" rating for Bilibili (09626), highlighting the company's continuous improvement in advertising efficiency driven by AI and its transition into a profit release phase, with adjusted net profits projected to reach 2.259 billion, 3.282 billion, and 3.960 billion yuan from 2025 to 2027 [1] Financial Performance - In Q2 2025, Bilibili achieved revenue of 7.34 billion yuan, representing a year-on-year growth of 19.8%, primarily driven by its gaming and advertising businesses [1] - The gross profit for the same quarter was 2.68 billion yuan, showing a year-on-year increase of 46%, with a gross margin of 36.5%, up 6.5 percentage points year-on-year and 0.2 percentage points quarter-on-quarter, marking 12 consecutive quarters of sequential improvement [1] - The Non-GAAP net profit attributable to shareholders for Q2 was 560 million yuan, indicating continued profit expansion [1] Business Model Transition - Bilibili is transitioning from a "traffic dividend" model to a "retention operation" model, balancing content ecology with commercialization, and is building a sustainable profit model driven by multiple engines [1] - The company is currently in a phase of steady growth, with its commercialization model becoming increasingly mature, entering a profit harvesting period [1]