Zhong Jin Zai Xian·2025-10-21 07:27Core Insights - JD.com has experienced a significant surge in consumer activity since the launch of its 11.11 shopping festival, with over 52,000 brands seeing transaction growth exceeding 300% and more than 3,300 categories achieving over 100% growth in transaction volume as of October 20 [1] Group 1: Import Consumption Growth - JD Global Purchase has maintained rapid growth, with categories such as mobile communications, clothing, and outdoor sports seeing transaction volume growth exceeding 100%, and mobile communications category transaction value increasing by 445% [3] - The "Billion Dollar Thousand Products New Growth Plan" launched in July has led to substantial progress, with over 100 imported brands achieving an average transaction value growth of over 19 times during the promotional period [4] Group 2: Promotional Activities and Consumer Experience - JD Global Purchase has introduced various promotional activities, including a "Global Purchase Import Day" and exclusive import product rankings, enhancing the shopping experience for consumers [6] - The promotional strategies include a "Spend 1000 Get 100 Back" offer and multiple tiers of subsidies, allowing consumers to enjoy significant discounts on imported goods [6] - These initiatives not only provide consumers with a diverse range of products but also create opportunities for overseas brands to enter the Chinese market [7]