Group 1 - JD's 11.11 shopping festival has seen explosive growth, with over 200 categories experiencing more than 300% year-on-year growth and over 2000 brands achieving over 100% growth [1] - High-quality warm clothing has surged in sales due to significant temperature drops in northern regions, with women's down jackets and coats seeing sales double year-on-year [2] - Children's warm clothing and shoes have also seen a significant increase, with children's down jackets and thermal underwear sales doubling [3] Group 2 - The demand for high-end beauty products has increased, with over 500 skincare brands experiencing more than double year-on-year sales growth [4] - Jewelry and luxury items have seen substantial growth, with gold jewelry sales increasing by 80 times and investment gold sales doubling [4] - Major gold brands like Lao Pu Gold have reported over 70 times year-on-year sales growth, while other brands also saw significant increases [5]
京东11.11消费热潮不断 超200个服饰、美妆、运动品类增长超3倍