Zhong Jin Zai Xian·2025-10-21 07:33Core Insights - The article highlights the launch of JD's "24-hour vegetables" initiative, which ensures that fresh produce is delivered from farm to shelf within 24 hours, setting a new standard for freshness in the industry [1][10] - This initiative shifts the definition of freshness from the time of sale to the time of harvest, emphasizing the importance of the entire supply chain [3][10] Supply Chain Efficiency - JD has optimized the supply chain for various vegetable categories, achieving a 30%-50% improvement in overall circulation time, ensuring that vegetables reach shelves within 24 hours [3][5] - The process includes systematic improvements at every stage, from harvesting to delivery, with specific time regulations for each vegetable type [5] Traceability and Food Safety - JD has introduced a self-developed "Food Safety Quality Full Traceability" system, allowing consumers to trace the entire journey of their vegetables from the farm to the store [7][10] - The traceability system provides detailed information about the growing conditions, transportation, and storage, ensuring transparency and safety for consumers [8] Consumer Experience - The "24-hour vegetables" initiative not only enhances supply chain efficiency but also redefines freshness standards in the fresh produce market, offering consumers a transparent commitment to quality [10] - By ensuring that vegetables are harvested in the morning and delivered by evening, JD provides a unique selling proposition that emphasizes freshness and quality [5][10]