体验致胜，易观千帆推动商业银行实现用户飞轮增长

Core Insights - User experience (UX) is a critical factor for product success in the competitive digital age, requiring companies to understand and meet real user needs to enhance satisfaction and loyalty [1] - EasyAnalysis has emerged as a powerful tool for businesses to optimize products and improve competitiveness through its core capabilities in user experience, product functionality, and interaction design [1] User Operation Funnel Model Reconstruction - Traditional banking operations focus on account openings and asset size, while EasyAnalysis introduces a new user growth funnel model: Awareness → Access → Account Opening → Activation → Retention → Recommendation [2] Customer Acquisition Strategies - The solution aids banks in optimizing marketing investments through channel effectiveness analysis, revealing that mobile banking via social sharing yields higher user quality and reduces customer acquisition costs by 40% [3] - A bank adjusted its budget allocation, increasing online customer acquisition from 15% to 35% within three months [3] - Precision marketing based on regional user characteristics is highlighted, with a bank in Beijing's CBD successfully tripling its monthly account openings through a targeted promotional campaign [3] User Retention Management - EasyAnalysis has developed a user lifecycle management system to enhance user stickiness through loyalty programs, exclusive privileges, and personalized recommendations [4] - Following the launch of a "growth system," a bank saw its core user base (monthly active users ≥ 4) increase from 18% to 25% within six months [4] Experience Optimization Management - EasyAnalysis has established a closed-loop management system for experience optimization, involving monitoring, analysis, optimization, and validation [5] - The product goes beyond basic user behavior analysis to include user profiling, competitive analysis, and user feedback management, enabling companies to understand diverse user characteristics and preferences [5] - EasyAnalysis also provides competitive analysis reports to help businesses gain insights into market dynamics and industry trends, supporting product strategy formulation [5] - As a comprehensive user experience analysis product, EasyAnalysis aims to continue innovating and optimizing to create greater value for businesses and drive user experience upgrades [5]