Zhong Guo Zhi Liang Xin Wen Wang·2025-10-21 09:12Core Insights - September marked a record high in retail sales for the domestic passenger car market, driven by traditional sales peaks and the expiration of new energy consumption policies, with retail sales reaching 2.244 million units, a year-on-year increase of 6.4% and a month-on-month increase of 11.2% [1][2] Sales Performance - In September, the breakdown of sales by vehicle type showed that sedans, SUVs, and new energy vehicles all exceeded one million units, with new energy vehicle sales reaching 1.299 million units, up 15.7% year-on-year and 16.5% month-on-month [2][12] - The total retail sales for the first nine months reached 17.008 million units, reflecting a year-on-year growth of 19.2% [2] Brand Competition - The competitive landscape in the retail market showed a clear trend of "independent brands expanding comprehensively while joint ventures face collective pressure," with independent brands capturing 66.9% of the retail market share, a year-on-year increase of 3.6 percentage points [3][7] - BYD led the sales rankings with 347,353 units sold in September, maintaining a market share of 15.5%, despite a year-on-year decline [4][12] Manufacturer Rankings - In the September sales rankings, Geely ranked second with 232,460 units sold, achieving a remarkable year-on-year growth of 42.8% [4][5] - Changan and Great Wall Motors also showed strong performance, with sales of 138,396 units and 75,813 units respectively, reflecting year-on-year increases of 32.1% and 37.3% [5][7] New Energy Vehicle Market - The new energy vehicle market saw retail sales of 1.296 million units in September, marking a year-on-year increase of 15.5% and a penetration rate of 57.8%, up 5 percentage points from the previous year [11][12] - BYD maintained its leading position in the new energy market with sales of 347,353 units, while Geely and Changan also reported significant growth in their new energy vehicle sales [12][13] Emerging Players - New entrants like Leap Motor, Hongmeng Zhixing, and Xiaomi Auto have made their mark, with Leap Motor achieving a remarkable year-on-year growth of over 84% [15] - Xiaomi Auto's sales reached 41,948 units, reflecting a year-on-year increase of 209.4%, driven by the successful positioning of its main model [15]