在扬州，她们靠划船年入1个亿

Core Viewpoint - Jiangsu Shouxihu Cultural Tourism Co., Ltd. (Shouxihu Wenlv) has submitted its prospectus to the Hong Kong Stock Exchange for an IPO, highlighting significant revenue and profit growth in the context of the ongoing cultural tourism boom [3][6][10]. Financial Performance - From 2022 to 2024, Shouxihu Wenlv's revenue is projected to grow from 31.236 million RMB to 111.428 million RMB, with a compound annual growth rate (CAGR) of 88.87%. Net profit is expected to increase from 3 million RMB to 43 million RMB, with a CAGR of 279.35% [6][9]. - In the first half of 2025, the company estimates revenue of 84.542 million RMB [9]. Business Segments - The company operates primarily in three segments: water sightseeing boat services, sightseeing vehicle services, and management services. The water sightseeing boat service is the core revenue driver, contributing approximately 88.3% to total revenue from 2022 to 2024 [8][10]. - In the first half of 2025, revenue from water sightseeing boat services accounted for 85.6% of total revenue [9]. Market Position - Shouxihu Wenlv is the only licensed water sightseeing operator in Yangzhou, holding a 20-year exclusive operating right in the Shugang-Shouxihu scenic area. It occupies the second position in Jiangsu's water sightseeing market, with a market share of 16% [10][9]. Unique Selling Proposition - The company leverages the unique cultural experience provided by its boatwomen, who not only row but also narrate stories and sing, enhancing the tourist experience [11][13]. - The company has diversified its offerings by introducing value-added services, such as educational tours and corporate events, which have seen revenue growth from 5.526 million RMB in 2022 to 39.297 million RMB in 2024 [20][17]. Future Prospects - Shouxihu Wenlv is expanding its operations beyond the Shouxihu area, launching a new project along the Grand Canal that combines sightseeing with cultural performances, aiming to enhance its market presence [22][23]. - The company is also exploring management service opportunities in other tourist areas, indicating a strategy to diversify its revenue streams [23][20]. Industry Context - The trend of scenic spots going public is not new, with companies like Zhangjiajie and Emei Mountain already listed. However, Shouxihu Wenlv's approach focuses on leveraging its unique scenic resources and related services to adapt to regulatory constraints [24][26]. - Despite the overall recovery in the cultural tourism sector, many listed tourism companies are still facing profitability challenges, highlighting the need for effective business strategies to convert tourism growth into financial success [29][30].