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微博对多名汽车博主禁言,违规言论曝光→
Mei Ri Jing Ji Xin Wen·2025-10-21 10:56

Core Points - Weibo has initiated actions against malicious activities targeting companies, including spreading false information and inciting user attacks, particularly in the automotive sector [1][3] - The platform has imposed penalties on several automotive KOLs, including a 90-day ban on speech and a 180-day prohibition on advertising revenue [1] - Weibo encourages content creators to focus on objective product reviews and in-depth industry analysis rather than engaging in defamation for traffic [3] Group 1 - Weibo's recent actions are part of the "Clear and Optimized Business Network Environment" initiative launched by the Central Cyberspace Administration of China to improve the management of enterprise-related information [3] - The platform has publicly disclosed six cases of KOLs who violated regulations, including accounts like "小马甲不小" and "科技Finder" [1] - Other platforms, such as Douyin, have also taken measures against malicious content targeting automotive companies, highlighting a broader industry response [3] Group 2 - Several automotive companies, including Li Auto and Seres, have reported issues with online black public relations and have taken legal actions to protect their brand image [4] - Li Auto has gathered evidence against malicious activities and is pursuing legal actions, including criminal reports and civil lawsuits [4] - Seres has announced a reward program for reporting defamation, offering between 10,000 to 5 million yuan for useful leads [4]