叫叫首届“火”鸡节热力上线 国民IP奶龙加盟解锁学习新姿势与神秘好礼

Core Viewpoint - Chengdu Shusheng Technology Co., Ltd. (Jiao Jiao) has launched the first "Fire" Chicken Festival event on its app, aimed at encouraging children to develop autonomous learning habits through engaging activities and collaborations with popular IPs [1][10]. Group 1: Event Details - The "Fire" Chicken Festival will run until November 14, featuring a 21-day continuous learning party where users can participate daily to unlock rewards [1]. - The event collaborates with popular children's IPs such as Nai Long, Xi Yangyang, and Ba La La Little Magic Fairy, offering limited edition outfits and toys [1][4]. Group 2: Gameplay Mechanics - The event includes three main gameplay features designed to integrate learning with fun: 1. Users can collectively unlock rewards by accumulating "learning fire" through daily participation, with milestones set at 100,000, 5 million, and 9.9 million fire values [5]. 2. Users can create personalized IP-themed content with characters like Xi Yangyang, enhancing social interaction and learning motivation [5]. 3. Daily task completion allows users to collect badges and raffle tickets for physical prizes, promoting consistent engagement [5][6]. Group 3: User Engagement and Data - The event has seen significant initial engagement, with over 7.5 million "learning fire" values generated and more than 36,000 users participating in IP collaboration activities [7]. - The "learning fire" mechanism serves as a visual representation of children's autonomous learning capabilities, aligning with self-determination theory to foster intrinsic motivation [9]. Group 4: Future Plans - The app will continue to leverage quality IP resources to create more engaging scenarios that encourage children to develop valuable autonomous learning skills [10].